• Accurate survey samples
  • Advanced mathematical analysis models
  • Knowledge and expertise of staff members
  • Innovative research methods and techniques
  • Experienced focus group moderators
  • Eye tracking measurement system for web usability and advertising research
  • High level analysis and reporting research data



  • 600 part time interviewers covering all regions of Romania
  • Fully equipped focus group facility
  • Computer-Aided Telephone Interviewing (CATI) studio
  • Capacity for running qualitative research (i.e. focus groups) in every city or village throughout the country)


Irsop Know-how

Market research and consultancy books
written by the IRSOP manager

Market Research

Petre Datculescu (2006)
Bucharest, Brandbuilders, 664 pages

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Practical market research

Petre Datculescu (2013)
Bucharest, Brandbuilders, 813 pages

Consultancy and management: solutions for economic downturn

Petre Datculescu (2015)
Bucharest, Prior, 407 pages