Perception Analyzer™
 

Description

The Perception Analyzer is an electronic group measurement system. Respondents use hand-held wireless dials to respond to any form of test material – advertising, products, questions etc. Dials are connected via radio frequency to an interface which in turn is connected to a PC.
Individual reactions are captured, aggregated and translated into graphic or numerical output, which is presented in real time to both the group moderator and the client in the viewing room.

Perception Analyzer Applications

• TV commercial testing
• Pricing research
• Satisfaction studies
• Media programs testing
• Political and electoral research

Advantages of the Perception Analyzer

• Immediate collection and presentation of data gathered from live audience
• Elimination of inter-subjective contamination of group members
• Continuous evaluation (moment-to-moment) of any length of test material (e.g. advertising, concept presentations, speeches, media programs etc.), in intervals as short as one second. Results are presented in real time via a scrolling graph which can delineate any number of subgroups, as well as the total group score.
• Opportunity to integrate quantitative and qualitative research into the same research design. Non verbal electronic measurement can be coupled with open diagnostic discussions in focus group mode.