Market research areas

Strategic studies

1. Opportunity identification
2. Usage & attitude studies
3. Market segmentation
4. Brand equity analysis

Product evaluation

1. Product idea development
2. Product concept testing
3. Product in use tests: sensory testing in-home or at central location.
4. Customer satisfaction measurement

Packaging research

1. Shelf tests using Eye Tracking
2. Pack design studies based on image association

Pricing studies

1. Identifying optimum price for products and services
2. Measuring effects of price change (increasing or decreasing price) on sales.
3. Price interaction research based on market modelling.
4.Understanding mental processing of price

Distribution studies

1. Shopper behaviour research
2. Retail outlet location studies
3. Service delivery / Mystery Shopping

Communication and promotion research

1. Advertising development studies
2. Advertising concept screening
3. Pre-testing advertising (TV commercials, posters, billboards, online, radio etc.)
4. Advertising and communication evaluation to assess real market impact
5. Promotion research
6. Sponsorship studies
7. Media research.

Web research

1. Web site usability tests using Eye Tracking and conventional metrics
2. Web site concept test (before launch)

Social & opinion research

1. Social marketing studies – problems, issues, solutions
2. Opinion polls
3. Electoral strategy research
4. Exit polls (experience since 1990)